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Danger Jones Semi Permanent Color

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Danger Jones is a creative brand.
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What makes them different is the belief system and set of values,
which are...

DANGER JONES CREATES COOL SHIT
‍They create things that interest us. They love hair, so they created a global hair colour company.  They love fashion, so they created a fashion line.  They love film and music, so they are currently producing a feature-length rock documentary.  
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DANGER JONES IS ON A MISSION
Launched their hair colour brand in April 2023. Within a year you will find it in 27 countries with the most elite distributors in the world.  Danger Jones was founded by David and Alexis Thurston. They’ve assembled a creative team around them full of missionaries, not mercenaries.  What mission are they on?  To prove there is a better way for a brand to behave in the beauty industry and a better way for a brand to work with the artist community.  Much of their team have spent most of their lives working inside of a hair salon. 
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DANGER JONES IS A COMMUNITY
‍Creators of the community, as well as members of the community.  They exist to co-create things with artists.  In fact, last year they worked with 101 different artists.  Frequently bringing them to the headquarters in Los Angeles to shoot videos together.  Throughout the year they also orchestrate events that bring the Danger Jones community together.  Firmly believing the community makes the brand better and striving to make their lives and careers better in return.  ‍‍

‍DANGER JONES IS A CREATIVE BRAND
‍Colour companies that came before them have one colour focus, blonding or vivid.  At Danger Jones they have created a new blueprint.  Believing blonding and creative colours are equally beautiful art forms. And believing artists that specialize in any colour style can learn from others and be inspired as much by our differences as the shared love of creative expression.  At its core, Danger Jones is a collision of genres and styles, and this is one of the ingredients that make them unique.  They aren’t a blonding brand, and not a vivid brand… Danger Jones is a creative brand!