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Redken 5th Avenue NYC

Redken was created in 1960 by actress Paula Kent, who believed in the power of science. Realizing that there were no products on the market that took a scientific approach to haircare, Kent developed Redken - the first-ever hair brand to utilize the power of protein, moisture and acidic pH.

Redken is an award-winning global haircare brand offering a wide range of results-driven hair solutions, including colouring and hair styling products. Combining protein technology with moisture and acidic PH gives Redken an elevated status in the hair care game. Popular in salons and at home, Redken hair products use gentle ingredients to transform hair and leave it healthy, nourished, and manageable.

 

Redken's Mission

From iconic formulas to hands-on education, our mission is to provide stylists and consumer with the tools they need to level up their looks and/or careers. Science is at the core of every single move we make, balanced by the support of our insanely talented Redken Artists. Our message is simple: Powered by Science. Prescribed by Pros.