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Redken 5th Avenue NYC

Redken was established in 1960 by actress Paula Kent, who believed in the importance of science. Observing that there were no haircare products on the market that took a scientific approach, Kent developed Redken - the first hair brand to incorporate the use of protein, moisture, and acidic pH.

Redken is a global haircare brand offering a variety of hair solutions, including colouring and styling products. By combining protein technology with moisture and acidic pH, Redken aims to provide effective hair care. Redken hair products are used in salons as well as at home to maintain hair health and manageability.

Redken's Mission

Redken's goal is to supply stylists and consumers with tools to improve their looks and careers, through both iconic formulas and practical education. Science drives every decision made, supported by talented Redken Artists. Their message emphasizes the combination of science and professional expertise.